5) How did you attract/address your audience?
From our opening sequence we found out as a group that people like the idea for having a horror film with a opening that is more mysterious instead of all blood and gore. They said it would make them want to watch the film more and also give off more questions that they would want to find the answer for. (Like why is this happening?). From our Audience feedback we made a few changes and we talked about the points that were made in the focus group.
One of the key points that was said before we started was the name could be misleading. However we talked about the issue and said the name wasn't chosen because of the opening sequence but for the whole film, If it was made, because it would tie in to what would happen in the film but not the opening sequence. The genre of the film is meant to be horror, However we have done an opening that is more mysterious. This is misleading, however once again it is just building the tension and the cut to black and the heart beat at the end shows that something is about to happen.
The opening sequence we have created engages the audience by building up the tension the whole way through. At the start we can clearly see the busy High Street and it looks like someone is just there watching. This is then followed by one person being followed on his way home. The added radio report about disappearance in the area also helps draw people in, as it adds mystery to what is happening and going to happen. You know from then what is going to happen and this is then followed up by the low angled shots from the ground of the person being followed with the music that is slower and more sinister. The heart beat also creates a feeling of tension with it being played for the whole time when the killer/villain is on the screen. You hear 3 loud bangs as well when he is being followed down the quiet road, this is done to make the viewer jump slightly and help build what is about to happen. Right at the end you see a POV shot from behind a bush. This is the last clip we show before we have a cut to black. This was done as the viewer might expect to see something instead we left it open so you don’t see what is about to happen. All of this helps build and draw the viewer in. We hope to make him feel like he is being watched as well so he or she it can really get a feel for what it is like.
The gratification the audience can get of our film is “Social interaction”, “Entertainment” and “Escape”. All of these are possible to get from our film. The social interaction will allow people who haven’t hardly anything in common to have a key area to talk about. It will help bring people together in social networking sites like Facebook and twitter, with people being able to follow and talk about the film when it comes out as well update on it. The film will entertain people as we have film clip which draws in the viewer and holds attention. You want to know what is coming next and you don’t want it to stop. You can put yourself in the position of the victim and you start to think about what you would do if that was happening to you. The film also helps you escape from reality for a while. It is an issue that has happened in real life. However it still draws you in and makes escape from real life.
When we ask a group of people what they thought about our opening sequence. They said they liked it and it was good, however, there are still some improvements to be made, such as the bus and the error with the numbers. We held a focus group where we asked what they thought and the improvements we could make. Overall they said there was just a few little things that needed to be changed but they liked it and said it was good.
These are some of the shot the audience didn't like. This is down to them not wanting a cliff hanger on the end or the bus and the changing of them.
However they did say some good aspects as the did and the shot of Wallington at the start. they like the fact that it showed the area and the speeding up of the clip to show time moving.
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